• Technologies
    • Networking
    • Cybersecurity
    • Collaboration
    • Edge Cloud
    • Managed & Professional Services
    • SASE
  • Customer Stories
  • Insights
    • Business Continuity & Disaster Recovery (BCDR)
    • Customer Experience
    • Data-Driven Business
    • Operational Efficiency
    • Tech Trends
  • Industries
    • Financial Services
    • Gaming
    • Healthcare
    • Manufacturing
    • Media & Entertainment
    • Public Sector
    • Higher Education
    • Retail
    • Technology
  • About Lumen
    • Black Lotus Labs
    • Leadership Perspectives
    • Newsroom
    • News Spotlights
  • Technologies
    • Networking
    • Cybersecurity
    • Collaboration
    • Edge Cloud
    • Managed & Professional Services
    • SASE
  • Customer Stories
  • Insights
    • Business Continuity & Disaster Recovery (BCDR)
    • Customer Experience
    • Data-Driven Business
    • Operational Efficiency
    • Tech Trends
  • Industries
    • Financial Services
    • Gaming
    • Healthcare
    • Manufacturing
    • Media & Entertainment
    • Public Sector
    • Higher Education
    • Retail
    • Technology
  • About Lumen
    • Black Lotus Labs
    • Leadership Perspectives
    • Newsroom
    • News Spotlights

Trust: It’s not complicated, just ask my dogs

Lumen Posted On November 7, 2022
0
15.8K Views


0
Shares
  • Share On Facebook
  • Tweet It

Person using a tablet and sitting

When I need a break from my busy life, I enjoy long walks with my two English bulldogs. My dogs enjoy them too. Lots of things to sniff, squirrels to chase and not a care in the world as to where we’re going or whether we’ll get home in time for dinner. They know that’s my job and they trust me to take care of them.

Business relationships are more complex than a leisurely walk with a pet, but we can still learn a lot from our dogs. Business guru Stephen Covey once said: “Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” I’m proud to say that my dogs are as smart as Stephen Covey. Covey’s notion of a “foundational principle” in life explains the strength of the bond between my dogs and me, as well as Lumen and our customers.

A customer’s trust in a provider shouldn’t be conditional or contingent on quarterly financial goals and shifts in strategic plans. It’s this foundational principle we invoke when we say that Lumen is your “trusted advisor.”

Customer recognition

Customer trust must be earned. And then earned again. Everyday. That’s how we operate at Lumen.

And to earn that trust every day, you need to be there right beside customers even when things go wrong. At a recent InspireCIO event, Jessica Hill, one of Lumen’s leaders, spoke about her experience supporting Dewberry, a civil engineering firm that’s been a customer for more than a decade.

I appreciate Jessica’s candor in pointing out that trust comes into play even when there are issues to work out. No one can promise perfection. But, we can practice discipline, vigilance and open communication with our customers. These characteristics animate Covey’s foundational principle on a daily basis.

Industry Recognition

I’m gratified that our customers and partners trust us enough to thank us publicly.

Our partner NetApp recently awarded us “Service Provider of the Year” for “globally deployed services that are easy to use and offer creative solutions.” When Gartner announced Lumen’s “Magic Quadrant” award earlier this year, it was based on reports from our customers. The criteria included the ability to execute and the completeness of our vision as a network provider.

And just a few days ago, Lumen earned the “Cybersecurity Breakthrough Award: Network Security Provider of the Year” from Cybersecurity Breakthrough, part of the market intelligence firm Tech Breakthrough. This award specifically recognizes two aspects of the Lumen platform of adaptive networking, edge cloud, connected security and collaboration services. We integrated our technologies into a single platform because customers today need holistic solutions.

A platform of trust

The elements of the platform work together, but it’s fair to say that our roots as a company are in the network. Our network is secure by design. Lumen carries a large portion of global Internet traffic and that responsibility requires that we constantly invest in securing the network at foundational levels. Everyone gets the benefit of those investments. Those investments include Black Lotus Labs, our threat intelligence operation that can identify exploits circulating on the internet and trigger countermeasures to protect our customers before they see any impact. We then layer security services on top of that network to tailor a complete solution to a given customer’s situation.

For many customers we are moving security into our edge cloud capability to enable new security concepts such as Secure Access Services Edge (SASE) or Zero Trust Architecture. And all these security efforts are part of what makes the increase in collaboration services work. You can’t collaborate well if you can’t trust the connections.

Through our integrated platform and the people behind it, we earn our customer’s trust. Then we earn it again the next day. A foundational principle is a way of life. You draw on it everyday without having to think about it.

Now if you’ll excuse me, I have to go feed the dogs. In the meantime, check out our adaptive networking solutions to understand more about how they are secure by design. You can trust Lumen with your data and applications.

Learn More

This content is provided for informational purposes only and may require additional research and substantiation by the end user. In addition, the information is provided “as is” without any warranty or condition of any kind, either express or implied. Use of this information is at the end user’s own risk. Lumen does not warrant that the information will meet the end user’s requirements or that the implementation or usage of this information will result in the desired outcome of the end user. All third-party company and product or service names referenced in this article are for identification purposes only and do not imply endorsement or affiliation with Lumen. This document represents Lumen’s products and offerings as of the date of issue. Services not available everywhere. Business customers only. Lumen may change or cancel products and services or substitute similar products and services at its sole discretion without notice. ©2022 Lumen Technologies. All Rights Reserved.

Post Views: 15,750

Related posts:

  1. Kicking off your enterprise future
  2. DDoS Defense: 2021 Trends and 2022 Predictions
  3. Adapting the office to new workforce expectations
  4. Enterprises coming to Texas – and Lumen is ready
0
Shares
  • Share On Facebook
  • Tweet It


BotnetCyberthreatsDDoS Protection


Author

Lumen

Lumen is a global communications services provider that ignites business growth by connecting people, data and apps—quickly, securely and effortlessly. Our networking, edge cloud, collaboration and cybersecurity solutions and managed services are designed to elevate your business and deliver the most user‑friendly, intuitive and productive technology environments.

Trending Now
Beyond the Finish Line: How Churchill Downs Racetrack Harnesses Advanced Network Solutions for Seamless Kentucky Derby® Operations
Lumen Customer Stories Team April 23, 2025
Announcing the Lumen strategic partnership with Google Cloud: Transforming the future of cloud and network solutions
Lumen April 9, 2025
You may also like
Bridging the Cybersecurity Communication Gap Between IT Directors and Business Leaders
March 19, 2025
From Security Scares To Network Nirvana: How Micro Center Supercharged Its Cybersecurity
February 26, 2025
Empowering Digital Transformation: Part 4 – Secure Your Future With A Sound Cloud and Edge Data Protection Strategy
February 19, 2025
Meet Our Host, Terry Barbounis
Read Next

Meet Our Host, Terry Barbounis

  • Categories

    Adaptive Networking

    Connected Security

    Hybrid Cloud

    Communications and Collaboration

    Edge Computing

    SASE


  • Lumen is unleashing the world’s digital potential. We ignite business growth by connecting people, data, and applications – quickly, securely, and effortlessly. As the trusted network for AI, Lumen uses the scale of our network to help companies realize AI’s full potential. From metro connectivity to long-haul data transport to our edge cloud, security, managed service, and digital platform capabilities, we meet our customers’ needs today and as they build for tomorrow.

Services not available everywhere. ©2025 Lumen Technologies. All Rights Reserved.
Press enter/return to begin your search