How The Network Became “BFF” With Digital Business
For those of us who have been in the telecom business for a while, the network has always been like an old friend. While all the attention over the years has been on new digital wonders—from mobile apps to smart routing to cloud computing—the network continued to plug along in the background, doing its job with little fanfare.
The network is suddenly starting to see a lot of love. During a recent industry forum sponsored by CenturyLink, an analyst told me point blank that the network was “hot” again, using adjectives normally associated with high school crushes. Why the sudden adoration?
Maybe because we live in an age of impatience. Whether we compete against friends in Fortnite, stream the Super Bowl on a smartphone, or wonder why it takes so long to see election results, instant gratification is the new normal. Data has become the fuel that drives innovation, operational efficiency and customer satisfaction. Enterprises of all sizes need to figure out how to manage this flood of information, extract the most important details, and use these insights to meet the desires of its customers.
Fortunately, CenturyLink’s adaptive network has all the characteristics you would expect from a good friend.
It knows you best: Enterprise leaders tell me their businesses require a flexible, self-learning foundation that allows them to move, add, change, and delete network services on demand. We’ve added 80,000 software-controlled devices to make sure we provide the world’s largest and smartest public ISP. In fact, we nearly tripled our SD-WAN reach to over 100 countries. By virtualizing key network functions, we know where your data flows to help you make the right decisions about the services you use to meet your own business requirements. And all that intelligence will make sure your localized traffic moves faster and avoids congestion.
It’s a great listener: Our adaptive network hangs on your every word. I’ve seen first-hand how companies experience different digital journeys, so we provide the tools and capabilities that allow you to spin-up, tear down and optimize services as your needs evolve. We provide access to over 2,200 public and private data centers; you can connect to the cloud in minutes, not days or weeks. And if you need more capacity, we can triple it—instantaneously. We’ve also unified pricing, ordering, and provisioning under one common software interface. We’re inspired by the challenges our customers provide. Just tell us what you want.
It’s trustworthy: I find it amazing that our global IP network backbone has a capacity of over 120 terabytes per second. Equally amazing are the extraordinary steps we take to make sure all that data, including yours, is clean and protected. We’ve embedded automated security measures directly into our network to proactively detect, analyze, and respond to roughly 1.3 million threats every day. We focus on stopping malicious traffic before it reaches your premises and impacts your business.
It’s there when you need it: No matter how you consume data or where you get it, our content delivery network gives you global scalability, improved performance and extensive connectivity. With Edge Compute, we use over 100 Edge devices worldwide to compress the distance between people and things, allowing 98% of our customers to experience minimal latency rates as low as 5 milliseconds.
The strength of any network lies with the people behind it. We’ve mobilized a small army of resources around the world to ensure a consistent customer experience—from the solutions we offer, to the operations and managed services teams dedicated to deliver what we promise. As Antoine de Saint-Exupéry, the author of The Little Prince, wrote, “Once you are my friend, I am responsible for you.” That’s one pledge our network is glad to make.
Looking for a network that works for even the most complex businesses? See how CenturyLink’s range of networking solutions can help your organization stay connected.
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